Avaya Goes After Cisco With New Ethernet Switches

Being a Combat customer, you will know our expertise, and level of commitment to Avaya and the Avaya data portfolio. While Combat has, for a long time, being telling the story of Avaya’s commitment to, determination of success, and the marketing leading benefits of, Avaya’s ERS portfolio. It was only until recently – within the past year – that Avaya began making a determined effort to share the same message through marketing channels worldwide.

VSP 9000

It has long been a battle for Combat Networks to champion this message here in Canada, and quite frankly one that we are happy to fight. I must admit however, that Avaya’s continued marketing of the Data portfolio over the past year is a VERY welcome and positive change.

here is an example of some of the most recent hype, and more importantly some Analysts feedback on Avaya’s investment;

Avaya is updating its Ethernet switch portfolio with six new models designed to bring the capabilities of its Virtual Enterprise Network Architecture (VENA) to the edge of the campus network. The additions to the Ethernet Routing Switch (ERS) 4000 portfolio offer plug-and-play capabilities for IP phones, quality of service (QoS) management, and support for both standard and enhanced Power over Ethernet (PoE and PoE+).

Full story here: http://www.networkcomputing.com/unified-communications-voip/231903283

The new switches are another chapter in its VENA strategy, says Avaya, offering both tactical and strategic advantages. Tactically, the switches allow the company to compete better in the enterprise, and strategically, the use of its chipsets future-proofs the products, allowing the addition of capabilities such as virtualization and extending the life of the switches to seven to 10 years.

Tagged as: Avaya, Data, ers

About Adam DaCosta

I thoroughly enjoy technology and in particular communication technology. Unification of voice, video and data, and how technology can enable and provide users and organizations the ability to communicate more effectively. Connect with me through this blog, Twitter(@adamdacosta) or Check out my about.me profile!, I look forward to hearing from you!